Lobby · 2023
Lobby — Brand & Store
A gift shop that forms the first impression of PLATZ 2 and signals the content of the space. It carries stationery, tableware and design objects.
Brand
Brand Building
We design the brand's point of view, identity and real-world touchpoints. After reviewing the project conditions, we divide the proposal into what TPZ delivers directly, what specialist partners deliver, and what is set project by project.
Projects
Brand projects
Published project records.
WEIRDOS · 2023
WEIRDOS — Inaugural Issue
The inaugural issue of WEIRDOS, an interview journal conceived and published by Team Positive Zero. It finds new value in the everyday lives of people who have developed distinctive perspectives through their own time and practice.
Porsche Korea · 2022
Porsche Korea | THE HOUSE OF MACAN
THE HOUSE OF MACAN, a pop-up for Porsche Korea’s new Macan. It ran in Seongsu from April 1 to 14, 2022.
Munchies and Goodies · 2022
Munchies And Goodies x The Hyundai Seoul
A pop-up by Seongsu grocery brand Munchies and Goodies at The Hyundai Seoul. It ran from November 21 to December 4, 2022.
Samsung Galaxy · Munchies and Goodies · 2023
Munchies And Goodies X Galaxy Studio
A collaborative pop-up by Galaxy Studio and Munchies and Goodies. It ran at PLATZ S from July 28 to August 11, 2023.
Alwayth · Balansa · 2022
Alwayth × Balansa
A collaborative pop-up by Alwayth and Balansa, held for one day at BOLT in Seongsu on November 19, 2022.
Standout · r.about · 2023
Standout x r.about
A collaborative pop-up by vintage platform Standout and r.about, held in Hannam from March 17 to 19, 2023.
Delivery scope
What we deliver, and what we deliver with partners.
The table below describes how TPZ works as a whole, not scope confirmed for this service alone.
TPZ direct
- English-language PM and overseas HQ liaison
- On-site staffing and day-to-day operations
- Venue Sourcing & Screening
Specialist partners
- Full construction and fit-out
- Permits and safety — handled with the construction partner
Set at proposal stage
- Market-entry strategy and research
- Import, customs and logistics
- PR and influencers
- KPIs and performance reporting
- Localisation
- Overall budget and vendor control
- Which party carries event liability insurance
“Set at proposal stage” is not a fixed promise of scope. It does not mean these items are excluded; after reviewing the project conditions, we set out how they are divided between TPZ, specialist partners and your team.
Contact
Send the conditions, not a finished plan.
Tell us the location, dates, budget range and the scope of the brief, and we reply with what TPZ delivers directly and what specialist partners deliver.