Lobby · 2023
Lobby — Brand & Store
PLATZ 2’s gift shop, displaying stationery, tableware and design objects on furniture chosen to suit each piece. It is the first impression of the building.
Brand
Brand Building
We shape a brand’s point of view and identity, and design the touchpoints where customers actually meet it. After reviewing the project conditions, we divide the proposal into what TPZ delivers directly, what specialist partners deliver, and what is set project by project.
Projects
Brand projects
Published project records.
WEIRDOS · 2023
WEIRDOS — Inaugural Issue
The inaugural issue of WEIRDOS, an interview journal by Team Positive Zero, carries seven interviews, from novelist Jung Ji-don to installation artist Choi Jeong-hwa.
Porsche Korea · 2022
Porsche Korea | THE HOUSE OF MACAN
THE HOUSE OF MACAN introduced Porsche Korea’s new Macan through an exhibition, branded cup holders and cookies, and an Instagram AR filter at CAFE POZE in Seongsu. It ran from 1 to 14 April 2022.
Munchies and Goodies · 2022
Munchies And Goodies x The Hyundai Seoul
Seongsu grocery brand Munchies and Goodies held its first pop-up at The Hyundai Seoul, from 21 November to 4 December 2022.
Samsung Galaxy · Munchies and Goodies · 2023
Munchies And Goodies X Galaxy Studio
A Galaxy Studio and Munchies and Goodies pop-up built around mint, the key colour of the Galaxy Z Flip5 and Z Fold5, at PLATZ S from 28 July to 11 August 2023.
Alwayth · Balansa · 2022
Alwayth × Balansa
Alwayth of Japan and Busan-born Balansa unveiled a collaboration collection with DJ sets and BMX test rides at a one-day pop-up at BOLT in Seongsu on 19 November 2022.
Standout · r.about · 2023
Standout x r.about
A coffee pop-up by Stockholm roastery Standout and r.about, with Standout’s ambassador barista David brewing at r.about Hannam from 17 to 19 March 2023.
Delivery scope
What we deliver, and what we deliver with partners.
The table below describes how TPZ works as a whole, not scope confirmed for this service alone.
TPZ direct
- English-language PM and overseas HQ liaison
- On-site staffing and day-to-day operations
- Venue Sourcing & Screening
Specialist partners
- Full construction and fit-out
- Permits and safety — handled with the construction partner
Set at proposal stage
- Market-entry strategy and research
- Import, customs and logistics
- PR and influencers
- KPIs and performance reporting
- Localisation
- Overall budget and vendor control
- Which party carries event liability insurance
“Set at proposal stage” is not a fixed promise of scope. It does not mean these items are excluded; after reviewing the project conditions, we set out how they are divided between TPZ, specialist partners and your team.
Contact
Send the conditions, not a finished plan.
Tell us the location, dates, budget range and the scope of the brief, and we reply with what TPZ delivers directly and what specialist partners deliver.