PROJECT

Munchies and Goodies

ABOUT

A Seongsu grocery brand in a department-store pop-up

Munchies and Goodies is a Seongsu grocery brand formerly operated by TPZ. Its first pop-up store took over the basement-level food event area at The Hyundai Seoul from 21 November to 4 December 2022.

The concept had two aims: to carry the Seongsu store’s identity into a very different retail setting, and to introduce private-label products the original store had never stocked. TPZ’s work record lists pop-up concept and title development; key-visual production and adaptations for social assets, posters, window graphics and banners; indoor and outdoor displays; and space styling.

Visitors could browse food and drinks, merchandise and seasonal objects in a single pop-up. The brand went on to a collaboration pop-up with Galaxy Studio at PLATZ S in 2023 and a pop-up at Shinsegae Gangnam in 2024.

Gingerbread houses displayed at the Munchies and Goodies pop-up

A pop-up display with a mint storefront model and green jar products

Munchies and Goodies green jar products and tableware on a wooden display

Storefront with a red awning and a MUNCHIES AND GOODIES sign

Shelves stocked with food and household goods

Green toast decorated with M&G lettering on a turquoise background

Orange box tied with a black ribbon beside triangular paper packaging

Munchies and Goodies archive: croissants on a paper-lined display

Munchies and Goodies archive: Halloween set with a pink basket, paper packages and toy props

Munchies and Goodies archive: layered dessert with red beans and straw props against a dark background

Munchies and Goodies archive: merchandise behind a wooden entrance with a MUNCHIES AND GOODIES sign

Store interior with a yellow pendant light and shelves displaying food and household goods

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