Munchies and Goodies

A Seongsu grocery brand in a department-store pop-up

Munchies and Goodies is a Seongsu grocery brand formerly operated by TPZ. The brand’s first pop-up store ran in the basement-level food event area at The Hyundai Seoul from November 21 to December 4, 2022.

The concept focused on bringing the Seongsu store’s identity into a different retail setting and introducing private-label products not previously offered in the original store. TPZ’s work record lists pop-up concept and title development; key-visual production and adaptations for social assets, posters, window graphics and banners; indoor and outdoor displays; and space styling.

The pop-up gave visitors a place to explore food and drinks, merchandise and seasonal objects together. Clients considering a department-store pop-up can assess the scope they need across distinct work areas: concept and title, key visuals and their adaptations for different formats, displays and styling. A later public record documents a collaborative pop-up with Galaxy Studio at PLATZ S in 2023.