Ramen shop interior with a wooden counter and an open kitchen under pendant lights

PROJECT

Cowboy Ramen

ABOUT

A ramen bar below PLATZ S on Yeonmujang-gil

Cowboy Ramen was a ramen shop TPZ ran on the basement floor of PLATZ S on Yeonmujang-gil in Seongdong-gu. TPZ’s brand introduction material from August 2021 summed it up in one line: “East & West in the Bowl”.

The menu came before the shop. It was first tried out as a pop-up in February 2021, and the shop opened that June, serving shoyu ramen and mazesoba among other bowls. From October it opened seven days a week.

Shortly after opening, the TPZ content team photographed the menu and the space. The shop closed in 2022, and its closure was filed that August.

Glass entrance to the basement shop, with the lit interior visible behind bamboo blinds — Cowboy RamenSEOUL

Ramen topped with chashu, soft-boiled eggs, wood ear mushrooms and spring onion on red marble

Clear-broth ramen topped with chashu, egg, onion and jujube

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