MUNCHIES AND GOODIES X THE HYUNDAI SEOUL

A Seongsu grocery store’s first department-store pop-up

Munchies and Goodies ran a pop-up store in the food event hall on B1 of The Hyundai Seoul from 21 November to 4 December 2022. It was the brand’s first pop-up store.

TPZ’s project notice published at the time introduced Munchies and Goodies as a grocery store selling ingredients and small goods that add a little abundance to daily life, and explained that the name comes from ‘munchies’, meaning snacks, and ‘goodies’, meaning things easily picked up.

According to the notice, the store introduced its own-brand goods — T-shirts, tote bags, socks and postcards — for the first time, alongside r.about cold brew, beer and its salt bread.