SEOUL : SEONGSU
MUNCHIES AND GOODIES X THE HYUNDAI SEOUL key image

PROJECT

MUNCHIES AND GOODIES X THE HYUNDAI SEOUL

LAUNCH
BRAND
Munchies and Goodies
VENUE
The Hyundai Seoul
SERVICE
Korea Launch & Pop-up
DATE
2022.11.21 – 12.04
PHOTO
Yongbeom Cho

ABOUT

A Seongsu grocery store’s first department-store pop-up

Munchies and Goodies opened its first pop-up store in the food event hall on B1 of The Hyundai Seoul, running from 21 November to 4 December 2022.

TPZ’s project notice from the time described Munchies and Goodies as a grocery store selling ingredients and small goods that add a little abundance to daily life. The name, it explained, comes from ‘munchies’, meaning snacks, and ‘goodies’, meaning things easily picked up.

According to the notice, the store introduced its own-brand goods for the first time: T-shirts, tote bags, socks and postcards. It also served r.about cold brew, beer and salt bread.

MUNCHIES AND GOODIES X THE HYUNDAI SEOUL on-site view
MUNCHIES AND GOODIES X THE HYUNDAI SEOULSEOUL · 2022

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