PROJECT
MUNCHIES AND GOODIES X SHINSEGAE GANGNAM
ABOUT
A Munchies and Goodies pop-up in Sweet Park at Shinsegae Gangnam
Munchies and Goodies ran a pop-up store in the Sweet Park hall on the basement floor of Shinsegae Gangnam from 15 February to 7 March 2024. The store introduction presented the brand as a salt bread and grocery store selling ingredients alongside everyday objects.
The pop-up introduced 〈NEIGHBORHOOD〉 Edition #01, a collaboration line made with neighbouring Seongsu brands: a furniture oil kit with Apartmentfull Market, a soap kit with Hanahzo, and small goods with Beans and Flour, the Munchies and Goodies cafeteria.
Salt bread was displayed together with groceries, tableware and household goods. During the run, customers spending 30,000 won or more received a candy goodie bag.
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