SEOUL : SEONGSU
Munchies and Goodies sign above food and household goods displays at Shinsegae Gangnam

PROJECT

MUNCHIES AND GOODIES X SHINSEGAE GANGNAM

LAUNCH
BRAND
Munchies and Goodies
VENUE
Shinsegae Gangnam
SERVICE
Korea Launch & Pop-up
DATE
2024.02.15 – 03.07

ABOUT

A Munchies and Goodies pop-up in Sweet Park at Shinsegae Gangnam

Munchies and Goodies ran a pop-up store in the Sweet Park hall on the basement floor of Shinsegae Gangnam from 15 February to 7 March 2024. The store introduction presented the brand as a salt bread and grocery store selling ingredients alongside everyday objects.

The pop-up introduced 〈NEIGHBORHOOD〉 Edition #01, a collaboration line made with neighbouring Seongsu brands: a furniture oil kit with Apartmentfull Market, a soap kit with Hanahzo, and small goods with Beans and Flour, the Munchies and Goodies cafeteria.

Salt bread was displayed together with groceries, tableware and household goods. During the run, customers spending 30,000 won or more received a candy goodie bag.

Visitors browsing food and household goods at the Shinsegae Gangnam pop-up
MUNCHIES AND GOODIES X SHINSEGAE GANGNAMSEOUL · 2024

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