PROJECT
PORSCHE KOREA | THE HOUSE OF MACAN
ABOUT
A new-car campaign across an exhibition and cafe items
THE HOUSE OF MACAN was a pop-up for Porsche Korea’s new Macan, held at CAFE POZE in Seongsu from 1 to 14 April 2022.
TPZ’s work record runs from exhibition planning and title development through to building and registering an Instagram AR filter. In between came key-visual planning, development and adaptations; on-site branding on cup holders and cookies; a Macan Special Package; façade graphics; and indoor and outdoor displays.
Visitors met the campaign in the exhibition, on café items such as cup holders and cookies, and through an Instagram AR filter.
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