PROJECT
PORSCHE KOREA | THE HOUSE OF MACAN
ABOUT
A new-car campaign across an exhibition and café touchpoints
THE HOUSE OF MACAN was a pop-up for Porsche Korea’s new Macan, held at CAFE POZE in Seongsu from April 1 to 14, 2022.
TPZ’s work record lists exhibition planning and title development; key-visual planning, development and adaptations; on-site branding through cup holders and cookies; a Macan Special Package; façade graphics and indoor and outdoor displays; and development and registration of an Instagram AR filter.
Visitors could encounter the campaign through the exhibition, branded café items such as cup holders and cookies, and an Instagram AR filter. Clients considering a new-car pop-up can assess a scope that combines exhibition planning and visual assets with on-site branding, displays and an AR filter. TPZ’s public project page describes its participation within the Korea Launch & Pop-up scope.
PROJECT INQUIRY
A finished proposal is not required.
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