# Brand Building — point of view, identity and touchpoints | TPZ

Canonical: https://www.positivezero.co.kr/en/services/brand-building/
Language: en

> We design the brand's point of view, identity and real-world touchpoints, then divide delivery between TPZ and specialist partners according to the project conditions.

Brand

## Brand Building

We design the brand's point of view, identity and real-world touchpoints. After reviewing the project conditions, we divide the proposal into what TPZ delivers directly, what specialist partners deliver, and what is set project by project.

![Lobby brand storefront and window display](https://www.positivezero.co.kr/assets/images/tpz-brand-band-1600.jpg)

![Hanging signage inside Munchies and Goodies](https://www.positivezero.co.kr/assets/images/tpz-brand-detail-1600.jpg)

Delivery scope

### What we deliver, and what we deliver with partners.

The table below describes how TPZ works as a whole, not scope confirmed for this service alone.

#### TPZ direct

- English-language PM and overseas HQ liaison
- On-site staffing and day-to-day operations
- Venue Sourcing & Screening

#### Specialist partners

- Full construction and fit-out
- Permits and safety — handled with the construction partner

#### Set at proposal stage

- Market-entry strategy and research
- Import, customs and logistics
- PR and influencers
- KPIs and performance reporting
- Localisation
- Overall budget and vendor control
- Which party carries event liability insurance

“Set at proposal stage” is not a fixed promise of scope. It does not mean these items are excluded; after reviewing the project conditions, we set out how they are divided between TPZ, specialist partners and your team.

[Review all project records](https://www.positivezero.co.kr/en/projects/)

Contact

### Send the conditions, not a finished plan.

Tell us the location, dates, budget range and the scope of the brief, and we reply with what TPZ delivers directly and what specialist partners deliver.

[Share project conditions](https://www.positivezero.co.kr/en/contact/)