# TPZ — Brand, Place & Pop-up Projects in Seoul

Canonical: https://www.positivezero.co.kr/en/
Language: en

> TPZ shapes complex briefs across brand, IP, place and operations. Review project records, Korea launch and pop-up services, venue sourcing and places in Seoul.

WHO WE ARE

## WE BUILD THE CONDITIONS
FOR IDEAS TO MEET
THEIR MARKET.

Cultural, brand, spatial and IP assets, brought together in Seoul.

TPZ reads complex briefs across brand, IP, place and operations, then shapes how each project meets its market and how delivery should be structured. We review launches, pop-ups, place activation and venue requirements as one set of conditions, then make TPZ, specialist-partner and client scopes explicit in the proposal.

[Review project records](https://www.positivezero.co.kr/en/projects/)
[Share project conditions](https://www.positivezero.co.kr/en/contact/)

![TPZ project and culture scene 1](https://www.positivezero.co.kr/assets/images/the-gateway-korea-02-1600.jpg)

![TPZ project and culture scene 2](https://www.positivezero.co.kr/assets/images/lobby-brand-store-01-1600.jpg)

![TPZ project and culture scene 3](https://www.positivezero.co.kr/assets/images/beyond-seoul-01-1600.jpg)

![TPZ project and culture scene 4](https://www.positivezero.co.kr/assets/images/flea-market-2022-01-1600.jpg)

![TPZ project and culture scene 5](https://www.positivezero.co.kr/assets/images/apartmentfull-market-02-1600.jpg)

![TPZ project and culture scene 6](https://www.positivezero.co.kr/assets/images/inap-archive-01-1600.jpg)

![TPZ project and culture scene 7](https://www.positivezero.co.kr/assets/images/standout-x-rabout-01-1600.jpg)

WHAT WE MAKE

### SELECTED WORK

[VIEW ALL WORK](https://www.positivezero.co.kr/en/projects/)

[![THE GATEWAY KOREA project](https://www.positivezero.co.kr/assets/images/the-gateway-korea-01-1600.jpg)](https://www.positivezero.co.kr/en/projects/the-gateway-korea/)

#### [THE GATEWAY KOREA](https://www.positivezero.co.kr/en/projects/the-gateway-korea/)

2023

LAUNCH EVENT

[VIEW PROJECT](https://www.positivezero.co.kr/en/projects/the-gateway-korea/)

[![LOBBY — BRAND & STORE project](https://www.positivezero.co.kr/assets/images/lobby-brand-store-01-1600.jpg)](https://www.positivezero.co.kr/en/projects/lobby-brand-store/)

#### [LOBBY — BRAND & STORE](https://www.positivezero.co.kr/en/projects/lobby-brand-store/)

ONGOING

BRAND PLACE

[VIEW PROJECT](https://www.positivezero.co.kr/en/projects/lobby-brand-store/)

SERVICES

![Brand Building service setting](https://www.positivezero.co.kr/assets/images/tpz-svc-3-1600.jpg)

#### Brand Building

BRAND

We design the brand's point of view, identity and real-world touchpoints.

[VIEW SERVICE](https://www.positivezero.co.kr/en/services/brand-building/)

![Place Building & Activation service setting](https://www.positivezero.co.kr/assets/images/tpz-svc-2-1600.jpg)

#### Place Building & Activation

PLACE

We connect a place’s context with brands, content and operations.

[VIEW SERVICE](https://www.positivezero.co.kr/en/services/place-building/)

![Korea Launch & Pop-up service setting](https://www.positivezero.co.kr/assets/images/tpz-svc-1-1600.jpg)

#### Korea Launch & Pop-up

LAUNCH

We read the whole brief, then set out what TPZ delivers, what specialist partners deliver, and what stays with your team.

[VIEW SERVICE](https://www.positivezero.co.kr/en/services/korea-launch-pop-up/)

![Venue Sourcing & Screening service setting](https://www.positivezero.co.kr/assets/images/tpz-svc-4-1600.jpg)

#### Venue Sourcing & Screening

VENUE

We find candidate venues that fit the project conditions, and assess them.

[VIEW SERVICE](https://www.positivezero.co.kr/en/services/venue-sourcing/)

[View all services →](https://www.positivezero.co.kr/en/services/)

![PLATZ 2 exterior in Seongsu, Seoul](https://www.positivezero.co.kr/assets/images/platz2-exterior-1600.jpg)

PLACES

### PLATZ 2

An operated venue in Seongsu made up of three zones. It hosts exhibitions, pop-ups, brand launches and markets.

OPERATED

[VIEW PLACE](https://www.positivezero.co.kr/en/places/platz-2/)

CULTURE

### UPCOMING & ARCHIVE

[VIEW CULTURE](https://www.positivezero.co.kr/en/culture/)

![K-Beauty Express 2.0 upcoming program](https://www.positivezero.co.kr/assets/images/k-beauty-express-2-1600.jpg)

CONFERENCE 2026.08.28 – 08.29

#### K-Beauty Express 2.0

[APPLY](https://event-us.kr/m/130827/59063)

![K-Brand Jam: Seoul 2026 upcoming program](https://www.positivezero.co.kr/assets/images/tpz-place-band-1600.jpg)

CONFERENCE 2026.09.10 – 09.12

#### K-Brand Jam: Seoul 2026

DETAILS SOON

MARKET 2026.09.19 – 09.20

#### Stakke Market Vol. 2 — Dopamine Circuit

[NOTIFY](https://stakke.kr/#newsin)

FESTIVAL October 2026

#### Seoul Longevity Week Vol. 1

DETAILS SOON

PROJECT INQUIRY

### A finished proposal is not required.

Share the question you need to solve and the conditions already known. Include timing, budget and required scope when available.

[Share project conditions](https://www.positivezero.co.kr/en/contact/)